Transforming Health Care Means Doing Things Differently

Better, simpler, more affordable care will take a different approach. We have one.

It’s undeniable: People want health care that’s less complex, more personalized and more affordable. As not-for-profits, Blue Cross and Blue Shield of North Carolina and Cambia Health Solutions share a vision to transform health care and improve people’s experience by thinking and acting differently. Working together, we can do better.

Combining Cambia’s expertise in improving the consumer experience through innovation, Blue Cross NC’s work in addressing costs and improving outcomes, and our mutual unwavering commitment to our customers, employees, and local communities, we can create the health care system individuals and families deserve.

Only by challenging the status quo together can we make health care better, simpler, and more affordable.



Improving individual and family health lies at the heart of our shared commitment. Investing in future-forward technologies, including data analytics, will accelerate the move to higher-quality, personalized, value-based care.


Less complex health care should not just be a wish; we must make it a reality. We will provide solutions that help people easily get the right care, at the right time, at the right price.

More Affordable

The financial strain of health care is unsustainable – people and their families deserve better. Working together will enable us to make health care more affordable by engaging patients and providers in new, deeper ways.


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